Baden-Wuerttemberg was selected as the PuMa project region, because it is an economically dynamic state with an especially high demand for skilled workers. It is renowned all over the world for its big company groups such as Daimler Benz, Bosch or IBM Germany. Here, where the automobile was invented, about a quarter of all the industrial turnover nowadays comes from the leading sector, the automotive industry with its many suppliers, closely followed by mechanical engineering and plant construction (about 20 percent) and the metal and electrical industry (about 7 percent each). The chemical, pharmaceutical and optical industries also play an important role. Beside the big multinational companies the economic structure is in particular characterised by its numerous small and medium-sized companies, which are often world leaders in their respective product segments.

Furthermore the state of Baden-Wuerttemberg has an excellent service infrastructure to help immigrants to integrate into their new environment, once they have arrived. In total there are eleven so-called Welcome Centres, which advise newcomers on matters such as their permit of residence as well as questions about everyday-life in Germany like finding accommodation, taxes, insurances and leisure activities.